When Hubble was launched in 1990, every astronomer knew it had an opportunity to make profound breakthroughs in science. A few realised its potential as a tool for inspiring people with awe for the Universe. But could anyone have predicted how deeply Hubble would become embedded in popular culture?When Hubble was launched in 1990, every astronomer knew it had an opportunity to make profound breakthroughs in science. A few realised its potential as a tool for inspiring people with awe for the Universe. But could anyone have predicted how deeply Hubble would become embedded in popular culture?